At Axel Johnson, we remain committed to the well-being of our planet. We have a longstanding tradition of giving back both locally and globally, and we encourage our employees to be active participants in helping those in need.
One notable example of this is the investment that AJI made in MadiDrop PBC in the beginning of 2016. MadiDrop is a public benefit company that manufactures and distributes safe drinking water technologies to communities throughout the world.
AJI’s contribution to a second round of bridge funding for MadiDrop will be used to increase manufacturing capabilities at the company’s Virginia-based facility and to build market share. This level of activity supports new and on-going relationships with international non-governmental agencies (NGOs) and other organizations that provide humanitarian relief, particularly in the field of water, sanitation and hygiene (WASH). MadiDrop currently has household drinking water and safe water storage projects underway in Afghanistan, the Amazon, Cambodia, Haiti, India, Kenya, South Africa, Tanzania, Uganda and Zambia.
Working with humanitarian, relief and mission-based organizations, MadiDrop PBC provides a simple approach to address the critical number of waterborne diseases that result from drinking contaminated water. Its primary product, the MadiDrop, is a small ceramic tablet that releases silver ions when placed in a household water storage container, neutralizing waterborne pathogens and providing safe drinking water for a family of five for six months. The MadiDrop is also the best solution on the market to address the fundamental need for safe water storage, providing residual disinfection to prevent recontamination of home-based stored water.
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