Brazeway Keeps Getting Cooler
Right now, you’re using a Brazeway product. Whether you drive a car, own a refrigerator or have an A/C that cools your home — Brazeway technology is making your life better.
Never heard of Brazeway? That’s ok.
While they’ve been around since 1946, they’re more like the “microchip” in a brand-name computer. Still, if you drive a car, own a refrigerator or have an A/C pump that cools your home, there’s almost certainly something made in a Brazeway facility in your life.
See, Brazeway makes something so diabolically simple—cold air—and they make it better, and more cheaply than the competition.
A Quantum Leap in Cooling
Brazeway’s first quantum leap in cooling was figuring out how to use aluminum rather than copper tubing for the banks of coils you’ve probably seen inside your refrigerator or under the hood of your car.
Compared to copper, aluminum is far cheaper, lighter weight, and has comparable corrosion characteristics making it the preferred choice of manufacturers. Over time, Brazeway leapfrogged the initial breakthrough by scaling down the structure of their heat exchangers, lowering weight and material costs while dramatically increasing efficiency.
This latter fact is even more critical today. Why? Because more efficient cooling is cheaper and more sustainable.
More Affordable & Better for the Planet
Brazeway’s breakthrough eco7 heat exchanger is far smaller and more efficient than competing products. That means the same size refrigerator has more room inside for your food—and its Energy Star certified cooling system is more affordable and better for the planet because it uses less juice. It also saves their customers money.
Now, those refrigerator manufacturers don’t have to resort to more costly alternatives (like more powerful compressors or thick insulating panels) that crowd the icebox.
“It’s a warming, more crowded planet with a growing middle class. We’re going to need more food preservation and more A/C,” says Mike Adams, EVP and Chief Marketing Officer. “This demands more development and innovation from Brazeway, so the increasing adoption of these important health and safety needs doesn’t drive up global energy consumption and costs.”
Different by Design
Brazeway doesn’t just make metal shapes and tubing, they do their own research into the metals and alloys themselves.
“We don’t just study what’s coming out of labs worldwide, we beta-test new designs... this combination of research, development and fabrication is unique in the industry.”
—
Mike Adams
EVP & Chief Marketing Officer
Going forward this ability to review and revise every aspect of a client’s process will be critical. By 2023 the DOE is demanding a significant bump in efficiency for A/C units. This challenge is further complicated by refrigerant changes mandated under the EPA SNAP (Significant New Alternative Policy) program. As a result, Brazeway’s research and development team has been working alongside manufacturers to help them meet these more stringent targets.
A key advantage Brazeway has over the competition is working in multiple industries, allowing them to borrow from their own patented technology and apply it to other needs. Routinely, the team will adapt automotive or commercial technologies to work for in-home A/C and appliance applications.
Pretty ‘cool’ indeed.
Inventor as Supplier
Brazeway employs scientists. Its two Michigan labs have more than 23 people who study metallurgy, heat transfer, product, and process development.
This allows Brazeway to take a systems approach to being a supplier, studying not just metals, but their extrusion, fabrication and in the field application.
As a result, the company’s new eco7 heat exchanger is smaller, more affordable and 30% more efficient. They’re always looking for efficiencies. Not just in science, but in the factory processes and field deployment as well.
Brazeway doesn’t just deliver products. They innovate at scale.
All told, this gives Brazeway a leg up on the competition, because they don’t look at just the blueprint—they examine a customer’s needs and identify ways to improve every aspect of delivery, so the end product is more than cooling. It’s innovation.
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